Thermography printing is the name given to that printing process which creates raised images on brochures, pamphlets and business cards. The process involves the brushing of a special powder over an image which has already been printed. This should be done before the ink dries in order to get desired results. Heat is applied onto the power which makes it easier for the ink to get raised and gives the texture of the final product a unique quality. The powdered material which is applied onto the wet ink makes sure that the ink becomes solid within a few minutes. Once the powder is attached to the image, the excess powder is vacuumed off. The heat should only be applied after the extra powder is removed otherwise the purpose of the printing process is negated. The heating element used is fresh from the oven and needless to say, is extremely hot. Therefore, care should be taken. After this process is over, the entire sheet should be cool properly so that the powder hardens like it should.
Raised business cards, brochures or other items of stationary are different because they leave the prospective buyers with a lasting impression. Even though some business organizations are against the idea of thermography printing, face remains that when a different card is created, that is, one which is not ordinary- people sit up and take notice. There is an abundance of ‘normal’ stationary and customers are always on the look out for something better, something special. Therefore, if a business organization or store wants to promote its products, it should definitely consider thermography printing.
Thermography is similar to the process of engraving but the procedure is fairly simpler as lesser raw materials are required. Apart from that, it is also more cost effective and effective in the long run because the dye does not run out or get washed away if a liquid is to fall on it.
Today, people are always looking for ways to make their stationary more customized and personal. Thermography printing ensures that the customer is satisfied and makes the appearance of the card as different as possible. The best part is that you can create the stationary online and choose the interface based on the templates provided by the website and add your own personal touch to it. Greeting cards, announcements, letterheads and envelopes end up looking very attractive and stand out. It has been said that those looking for ‘special’ stationary should definitely consider thermography printing as it adds value to any piece of paper.
When searching for a company which deals with thermography printing, the individual should make sure that he reads up on the steps involved so that he can understand the basic difference between ‘engraving’ and ‘thermography’. By doing so, he can save on a lot of money because the cost of the ink varies. Apart from that, he should also carry out adequate research before going ahead with the process so that he does not get any nasty surprises after the product has been created.